Patrón Social Club - Are you in?
A couple of days ago we launched the Patrón Social Club site for Patrón Spirits. The Patrón Social Club is a place where members can read (and contribute) the latest info about what’s happening with different topics ranging from cars to nightlife to technology. The site itself was built with Flash and Ruby On Rails and 99% of the content is dynamic. Once you’re in, the concierge (video) will let you know where you are as you browse through the site. Want to know the story of Patrón? Check out “The Patrón Story”. Have a bottle of Patrón at home (or maybe in your desk at work)? Look for the handwritten ID number on the back and enter it in the “ID Your Bottle” section to learn more about it.
Anyway, check it out when you get a few extra minutes in your day and I’d love to hear what you think.











September 27th, 2007 at 9:38 am
Looks to me like you ripped off the ASW concept? was this an inspiration for the idea? Hope they paid you a nice chunk.
September 27th, 2007 at 10:29 am
Hi DH. I’m very honestly not sure what you mean by “the ASW concept”. I’m off work today, but I’ll talk to our creative team tomorrow to see where they got their inspiration and I’ll let you know what I find out. Thanks for your input.