Google Flash Ads « FlashCanon

20Sep/072

Google Flash Ads

Just read this post over at Actionscript Hero and since I’m in advertising, I wanted to be sure to pass it on as well:

“Google has announced and given some examples of their new Flash based ads. They seem to vary from average size to full screen-width Flash advertisements, with some interactive abilities. ‘Gadget ads can incorporate real-time data feeds, images, video and much more in a single creative unit and can be developed using Flash, HTML or a combination of both. Designed to act more like content than a typical ad, they run on the Google(TM) content network, competing alongside text, image and video ads for placement. They support both cost-per-click and cost-per-impression pricing models, and offer a variety of contextual, site, geographic and demographic targeting options to ensure the ads reach relevant users with precision and scale.’”

Here’s a Link to Gailin’s post on Slashdot
And since this involves Flash and advertising, here’s a shameless self promo link to my book on Flash Advertising

http://flash.fincanon.com/wp-content/plugins/sociofluid/images/digg_48.png

http://flash.fincanon.com/wp-content/plugins/sociofluid/images/reddit_48.png

http://flash.fincanon.com/wp-content/plugins/sociofluid/images/dzone_48.png

http://flash.fincanon.com/wp-content/plugins/sociofluid/images/stumbleupon_48.png

http://flash.fincanon.com/wp-content/plugins/sociofluid/images/delicious_48.png

http://flash.fincanon.com/wp-content/plugins/sociofluid/images/furl_48.png

http://flash.fincanon.com/wp-content/plugins/sociofluid/images/technorati_48.png

http://flash.fincanon.com/wp-content/plugins/sociofluid/images/google_48.png

http://flash.fincanon.com/wp-content/plugins/sociofluid/images/myspace_48.png

http://flash.fincanon.com/wp-content/plugins/sociofluid/images/facebook_48.png

http://flash.fincanon.com/wp-content/plugins/sociofluid/images/yahoobuzz_48.png

http://flash.fincanon.com/wp-content/plugins/sociofluid/images/twitter_48.png

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Filed under: Advertising Leave a comment

Comments (2) Trackbacks (0) ( subscribe to comments on this post )

mar
February 11th, 2008 - 04:27

will they are cooking new tech gekky stuffs everytime.
sylviechen
March 28th, 2008 - 20:11

Interesting spin, flash cookies!

These can be set by the flash app or flash ad network and are outside of the browser security policies for cookie management. You can’t delete them from the browser since they are not stored in the browser temp directories
Go to the Macromedia site (look for shared flash objects).
There you can launch their Flash server inspector that displays your flash cookies and gives options to delete them.
Otherwise, you need to go to your Document and Settings, Applications,Macromedia,Flash subdirectory.
Here you can delete them. Make sure you set the Folder to “show hidden files and directories”

You CANNOT prevent these cookies from being written to your PC to my knowledge.
They are written when the Flash player launches.

Seems a great way for Ad networks to track Flash advertising in a more persistent manner.
I checked using SNORT on a video website displaying Flash content.
Half way into the play, Google ghost text ads (with URL redirect on click) started to appear.
SNORT showed the traffic of dynamic texting coming into the Flash content and click tracks going back to Google.
Doubt if the video site even knew this was happening.

Can’t get away from advertising. AdBlock, by the way does not work since the content played is not viewed as advertising to begin with.