The FlashCanon

Online advertising. Like it or not, it’s huge. Flash ads are everywhere you look (and there are some pretty darn cool ones out there). If you haven’t heard of PointRoll, they “offer a solution to the poor performance of the standard banner – a suite of products and services that allows agencies, advertisers and publishers to deliver user-friendly, online ads that engage their target.”

And they have now embraced Flash 8 video:

Here’s a piece of the story:

FORT WASHINGTON, Pa., Jan. 24, 2006 (PRIMEZONE) — PointRoll, Inc. (http://www.pointroll.com) has partnered with On2 Technologies, Inc. (AMEX:ONT - News) to add Flash 8 video encoding capabilities to PointRoll video units. As part of the agreement, PointRoll is licensing On2’s Flix Engine and Flix Pro toolsets, the Company’s premiere Flash 8 video encoding solution for the enterprise, to enable PointRoll to create and deliver the industry’s highest quality Flash 8 video-enabled online advertisements. The move to Flash 8 video reinforces PointRoll’s commitment to working with best-of-breed technology providers to deliver the highest quality video units for the advertising and creative community.

You can read the rest here.

This entry was posted on Tuesday, January 24th, 2006 at 9:08 am and is filed under Flash Video. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.