Pork on tour
I was thinking that since I work for an interactive advertising agency, I should probably add an Advertising category to my blog. In adding this new category, I’d like to start it off talking about some work we’ve done for The National Pork Board. You know, “The Other White Meat“. The campaign? Pork World Tour. The concept? A singing, guitar playing pork chop.
The Pork World Tour campaign goes hand-in-hand with the Don’t Be Blah campaign that launched last year. The idea behind it all is to change normal, boring dinners into something fun and exciting. For the pork tour, songs were written based upon different recipes on The Other White Meat website. After the songs were recorded mini music videos were designed and then brought to life in Flash with animation and interactivity. So let’s get to the “meat” of this campaign, shall we? You can view the videos in QT or Windows Media format here and don’t forget to keep an eye out for the actual ads that are floating around out there.
For more detailed information on the Pork World Tour, check out this article on clickz.com by Pete Lerma.
