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Hands-On Guide to Creating Flash Advertising

It’s official… I’m currently in full swing writing my book! The book, titled “Hands-On Guide to Creating Flash Advertising”, is going to be a part of the Hands-On Guide series published by Focal Press and has a publication date set for October 2007. The thought behind the book is to help people understand the process of planning, designing, and building an online ad campaign and/or micro site for a client. It will cover topics like reaching your target audience with the correct media placements, building your ads or micro site, and tracking the performance of both. I’ll also be writing about different options for ads such as in-page, expandables, floating ads, and video units.

For those who are interested, I’ll be posting a link to pre-order as well as more information as I get the chance.





This entry was posted on Tuesday, November 7th, 2006 at 11:50 pm and is filed under Advertising, Books. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.

2 Responses to “Hands-On Guide to Creating Flash Advertising”

  1. Ryan Manchee Says:
    February 26th, 2007 at 9:10 am

    This sounds great, I am definitely interested in getting a copy of this. LMK when I can pre-order and when you have more info.

    -Ryan

  2. Jason Says:
    February 26th, 2007 at 11:11 am

    Thanks for the interest Ryan. I’ll definitely post a new entry when it’s ready for pre-order.

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