Hands-On Guide to Creating Flash Advertising
It’s official… I’m currently in full swing writing my book! The book, titled “Hands-On Guide to Creating Flash Advertising”, is going to be a part of the Hands-On Guide series published by Focal Press and has a publication date set for October 2007. The thought behind the book is to help people understand the process of planning, designing, and building an online ad campaign and/or micro site for a client. It will cover topics like reaching your target audience with the correct media placements, building your ads or micro site, and tracking the performance of both. I’ll also be writing about different options for ads such as in-page, expandables, floating ads, and video units.
For those who are interested, I’ll be posting a link to pre-order as well as more information as I get the chance.
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February 26th, 2007 - 09:10
This sounds great, I am definitely interested in getting a copy of this. LMK when I can pre-order and when you have more info.
-Ryan
February 26th, 2007 - 11:11
Thanks for the interest Ryan. I’ll definitely post a new entry when it’s ready for pre-order.