FlashCanon Flash Platform stuff from Jason Fincanon


Google Flash Ads

Just read this post over at Actionscript Hero and since I’m in advertising, I wanted to be sure to pass it on as well:

“Google has announced and given some examples of their new Flash based ads. They seem to vary from average size to full screen-width Flash advertisements, with some interactive abilities. ‘Gadget ads can incorporate real-time data feeds, images, video and much more in a single creative unit and can be developed using Flash, HTML or a combination of both. Designed to act more like content than a typical ad, they run on the Google(TM) content network, competing alongside text, image and video ads for placement. They support both cost-per-click and cost-per-impression pricing models, and offer a variety of contextual, site, geographic and demographic targeting options to ensure the ads reach relevant users with precision and scale.'”

Here’s a Link to Gailin’s post on Slashdot
And since this involves Flash and advertising, here’s a shameless self promo link to my book on Flash Advertising

Filed under: Advertising 2 Comments

My book is out!

Hands-On Guide To Creating Flash AdvertisingWhile Amazon still has it marked as a pre-order, my book, Hands-On Guide To Creating Flash Advertising, has been published and I’ve got my first copy in hand. And while the title may make some people cringe at the thought of another annoying banner with lots of blinking fluorescent colors, the true purpose of the book is to teach its readers a better, more likable way to advertise online with Flash. And it’s not just about banner ads, it’s about microsites as well. With chapters covering everything from advertising examples to sample code to topics such as design and preparation for advertising with both banners and microsites, I hope you’ll enjoy reading the book just as much as I hope you’ll gain some bit of new knowledge from it.

Filed under: Advertising, Books 7 Comments

Microsites, Video Ads and More

Hands-On Guide To Creating Flash AdvertisingWith the publish date for the book only a month away (August 24), I went ahead and pushed the website live last night. Not all aspects of the site are fully functional at this time and that’s intentional. While I wanted visitors to be able to do a couple of things like read about the book (or the author), I’m holding off on some other features like downloads and questions/comments for individual chapters until the book is released. Anyway, check it out when you get a chance and feel free to order a copy if you like. 馃槈


Off to press with a new publication date!

Hands-On Guide To Creating Flash AdvertisingToday I received word that my book (Hands-On Guide To Creating Flash Advertising) is going to press a bit ahead of schedule and that the expected publication date is now August 24th. The book can be pre-ordered from several places online including Amazon and the Elsevier/Focal Press website. In addition, you can find a sample chapters section on the right side of the Elsevier/Focal Press website.


Patr贸n Social Club – Are you in?

Patron Social ClubA couple of days ago we launched the Patr贸n Social Club site for Patr贸n Spirits. The Patr贸n Social Club is a place where members can read (and contribute) the latest info about what’s happening with different topics ranging from cars to nightlife to technology. The site itself was built with Flash and Ruby On Rails and 99% of the content is dynamic. Once you’re in, the concierge (video) will let you know where you are as you browse through the site. Want to know the story of Patr贸n? Check out “The Patr贸n Story”. Have a bottle of Patr贸n at home (or maybe in your desk at work)? Look for the handwritten ID number on the back and enter it in the “ID Your Bottle” section to learn more about it.

Anyway, check it out when you get a few extra minutes in your day and I’d love to hear what you think.

Filed under: Advertising, Sites 2 Comments