ad:tech 2007 Awards Finalists
The finalists for the 2007 ad:tech awards have been announced and we’ve made it into 3 categories with some stiff competition.
For Best Next Generation Ad:
FDOC ABC Ad Pods
For Best Branding Campaign:
Patrón Simply Perfect (micro site and ads)
For Best Integrated Campaign:
Patrón Simply Perfect (micro site, ads, print, and tv)
Congratulations to everyone in the finals and good luck to all!
New Casio G’zOne site launched
We launched a new site this week for the Casio G’zOne (pronounced “Geez-One”) which uses a good amount of Flash video to show off several of the phone’s features. I’ve heard the G’zOne referred to as Casio’s “man phone” due to the fact that you can drop it, dunk it in water, get lost and find your way back with the navigation service, and even use the camera flash as a flash light (speaking of, I believe this phone supports Flash Lite). Since I didn’t personally have my hands in this project, I’d like to go ahead and say “great job” to my coworker, Shawn.
Check out the site when you get a few minutes.
Hands-On Guide to Creating Flash Advertising
It’s official… I’m currently in full swing writing my book! The book, titled “Hands-On Guide to Creating Flash Advertising”, is going to be a part of the Hands-On Guide series published by Focal Press and has a publication date set for October 2007. The thought behind the book is to help people understand the process of planning, designing, and building an online ad campaign and/or micro site for a client. It will cover topics like reaching your target audience with the correct media placements, building your ads or micro site, and tracking the performance of both. I’ll also be writing about different options for ads such as in-page, expandables, floating ads, and video units.
For those who are interested, I’ll be posting a link to pre-order as well as more information as I get the chance.
Have you seen the new Patrón commercials yet?
We’ve just added the TV spots to the Patrón Simply Perfect site. If you’d like to talk about retiring early vs. getting a yacht or the perfect girl vs. the perfect one night stand, check them out when you get a sec. While you’re watching each spot, you can click on the “Join this debate” link and it will take you to the debate in the commercial.
Fruit Guys site launched
The site www.fruitguyfans.com was launched by our agency today on behalf of Fruit of the Loom. It is a fun way to interact with the “fruit guys”. On the site you can watch all of the music videos that the guys have been in, download mp3s of the songs and read their lyrics, learn about each of the fruit guys, and treat yourself to some bonus items like bloopers from the shooting of the “Blue” video. There are some subtle yet advanced scripting techniques in the site as well having to do with manipulating bitmap data to create a killer color swirl. Check it out.
Connect
Books
Mobile Apps
Links
- A.C.W.A.
- A.J. Wood
- Chris Long
- D-Flex
- Dan Florio
- Daniel Dura
- DFW Adobe User Group
- Fight cancer
- Flash Dallas
- Focal Press
- Jim Armstrong
- Joel Hooks
- John Gorena
- Jonathan Campos
- Josh Dura
- Sarah's Mary Kay page