Here is the list of winners from the 2007 DFW Interactive Marketing Association (DFWIMA) Excellence in Interactive Marketing Awards (Since I work at Click Here, I’ve gone ahead and highlighted our wins). Congratulations to the Creatives, Developers, and everyone else involved with the winning projects!
BEST IN SHOW
- Travelocity IMV RM (Click Here)
MOST EFFECTIVE CUSTOMER ACQUISITION PROMOTION
- 1st Place – Fossil NCAA “Are U Fan Enough†Promotion (TM)
- 2nd Place – National Academy of Railroad Sciences (Insite Interactive)
MOST EFFECTIVE INTEGRATED MARKETING CAMPAIGN
- 1st Place – “SuperPages.com – We Know Around Here†(TM)
- 2nd Place – Greyhound Road Rewards (Slingshot)
MOST EFFECTIVE MULTICULTURAL CAMPAIGN
- 1st Place – Gatorade “Skyscraper” Campaign (Dieste Harmel & Partners)
- 2nd Place – La Quinta 4Q Campaign (Slingshot)
MOST EFFECTIVE NON-PROFIT CAMPAIGN
- 1st Place – Being-A-Hero (imc2)
- 2nd Place – Hope Cottage NPC (Click Here)
MOST EFFECTIVE ONLINE BRAND EXPERIENCE
- 1st Place – Big Headed (Rassai Interactive)
- 2nd Place – Nationwide “Times Square†Site (TM)
MOST EFFECTIVE ONLINE MARKETING STRATEGY
- 1st Place – National Pork Board OMS (Click Here)
- 2nd Place – Fossil NCAA “Are U Fan Enough†Promotion (TM)
MOST EFFECTIVE SEARCH CAMPAIGN
- 1st Place – Back-to-School with Toshiba (Range)
- 2nd Place – AA.com Direct Channel Booking (TM)
MOST EFFECTIVE USE OF EMERGING MEDIA
- 1st Place – The Patron Spirits Company EM (Click Here)
- 2nd Place – FDOC ABC Ad Pod (Click Here)
MOST EFFECTIVE USE OF RICH MEDIA
- 1st Place – Travelocity IMV RM (Click Here)
- 2nd Place – Nationwide “Life Comes At You Fast†Advergames (TM)
MOST EFFECTIVE USE OF VIDEO
- 1st Place – Tellabs: Inspire The New Life (Insite)
- 2nd Place – Casio G’zOne UV (Click Here)
MOST EFFECTIVE LOCAL CAMPAIGN
- 1st Place – Tucker Hill Teaser Campaign (Slingshot)
- 2nd Place – Star Telegram–Friday Night Sights (Rassai)