FlashCanon Flash Platform stuff from Jason Fincanon


My book is worth $122.72 to someone?

AWESOME!! (I know it’s a mistake, but I just had to share) Here’s the link if you have $122.72 for a book.

my book for $122.72

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My book is out!

Hands-On Guide To Creating Flash AdvertisingWhile Amazon still has it marked as a pre-order, my book, Hands-On Guide To Creating Flash Advertising, has been published and I’ve got my first copy in hand. And while the title may make some people cringe at the thought of another annoying banner with lots of blinking fluorescent colors, the true purpose of the book is to teach its readers a better, more likable way to advertise online with Flash. And it’s not just about banner ads, it’s about microsites as well. With chapters covering everything from advertising examples to sample code to topics such as design and preparation for advertising with both banners and microsites, I hope you’ll enjoy reading the book just as much as I hope you’ll gain some bit of new knowledge from it.

Filed under: Advertising, Books 7 Comments

Microsites, Video Ads and More

Hands-On Guide To Creating Flash AdvertisingWith the publish date for the book only a month away (August 24), I went ahead and pushed the website live last night. Not all aspects of the site are fully functional at this time and that’s intentional. While I wanted visitors to be able to do a couple of things like read about the book (or the author), I’m holding off on some other features like downloads and questions/comments for individual chapters until the book is released. Anyway, check it out when you get a chance and feel free to order a copy if you like. 😉


Off to press with a new publication date!

Hands-On Guide To Creating Flash AdvertisingToday I received word that my book (Hands-On Guide To Creating Flash Advertising) is going to press a bit ahead of schedule and that the expected publication date is now August 24th. The book can be pre-ordered from several places online including Amazon and the Elsevier/Focal Press website. In addition, you can find a sample chapters section on the right side of the Elsevier/Focal Press website.


Touching base (a.k.a. “I’m still around”)

Due to the fact that so many companies see the importance of having (and maintaining) an online presence, we’ve been very busy and busy is always good. One personal result of having plenty of work to do is that it’s been nearly a full month since I posted anything here. So I thought I’d take a quick break, grab a coke, and write something up real quick.

The biggest thing I’ve been doing at work is a new site for The Patrón Spirits Company. I’m not sure how much I can say about it, but if you like SimplyPerfect.com, which I posted about at the time it launched, you will like the new site as well. Obviously the two sites are different, but the clean and simple feel remains.

The biggest thing I’ve been doing outside of work is getting prepared for our new arrival who is expected to join us any day now and make our son a big brother. As you can imagine, I’ll be spending time with my family and probably won’t be posting much for a little bit after that day comes.

Finally, for those who may be wondering, the book is going great and is staying right on track to ship on time.

And now, back to work. Have a great day, week, and month (just incase it takes me a while to post again).

Filed under: Books, General, Sites No Comments