FlashCanon Flash Platform stuff from Jason Fincanon

Preliminary website for my book

I’ve launched a single page (for now) website for my book, “Hands-On Guide to Creating Flash Advertising“. While the book is not quite ready to pre-order, I’ve included a form on the site so those who may be interested can sign up for notification. Take a second to visit the site if you like and check back here for more updates.

Hands-On Guide to Creating Flash Advertising

It’s official… I’m currently in full swing writing my book! The book, titled “Hands-On Guide to Creating Flash Advertising”, is going to be a part of the Hands-On Guide series published by Focal Press and has a publication date set for October 2007. The thought behind the book is to help people understand the process of planning, designing, and building an online ad campaign and/or micro site for a client. It will cover topics like reaching your target audience with the correct media placements, building your ads or micro site, and tracking the performance of both. I’ll also be writing about different options for ads such as in-page, expandables, floating ads, and video units.

For those who are interested, I’ll be posting a link to pre-order as well as more information as I get the chance.